18A- Create A Customer Avatar
Assignment 18A-
My product focuses solely on individuals. These individuals can range in age from 21 and on. Also, they just have to be drinkers in order for this product to benefit them.
My avatar is from Miami, Florida and just turned 21. Her whole life she has lived with her parents until now that she's transferring over to The University of Florida. As a Hispanic student, her parents have always been strict on her and money has always been an issue. She has worked since she was 15 in order to buy herself things she enjoys. She has been dreaming about this moment for a really long time and saved up to buy herself her own car, a red Toyota Corolla. She can't afford a nice apartment in midtown so being far will do for now. It takes her about an hour to get to campus on the bus. She spends her free time reading and drawing as this is the way she's escaped reality her whole life.
Making friends and fitting in is probably one of her biggest fears since she's always been isolated from going out. She's excited to start this new journey.
After moving here, she met a group of friends which she's happy about. She now goes out in Midtown but since she lives so far away she can't afford Uber's. She now goes out but is always worried about drinking and driving. Even though she's worried this still doesn't stop her from drinking.
What do I have in common with her?
Although I have not gone through the same things as her. I figured this is something that happens very often with students who have recently moved here and/or live far from campus. I am also a Hispanic student but I have never drunk and driven. It's the scariest thing for me and I think this is why I came with this solution to help others. I also moved here from Miami but do live close to campus so Uber's for me are affordable.
My product focuses solely on individuals. These individuals can range in age from 21 and on. Also, they just have to be drinkers in order for this product to benefit them.
My avatar is from Miami, Florida and just turned 21. Her whole life she has lived with her parents until now that she's transferring over to The University of Florida. As a Hispanic student, her parents have always been strict on her and money has always been an issue. She has worked since she was 15 in order to buy herself things she enjoys. She has been dreaming about this moment for a really long time and saved up to buy herself her own car, a red Toyota Corolla. She can't afford a nice apartment in midtown so being far will do for now. It takes her about an hour to get to campus on the bus. She spends her free time reading and drawing as this is the way she's escaped reality her whole life.
Making friends and fitting in is probably one of her biggest fears since she's always been isolated from going out. She's excited to start this new journey.
After moving here, she met a group of friends which she's happy about. She now goes out in Midtown but since she lives so far away she can't afford Uber's. She now goes out but is always worried about drinking and driving. Even though she's worried this still doesn't stop her from drinking.
What do I have in common with her?
Although I have not gone through the same things as her. I figured this is something that happens very often with students who have recently moved here and/or live far from campus. I am also a Hispanic student but I have never drunk and driven. It's the scariest thing for me and I think this is why I came with this solution to help others. I also moved here from Miami but do live close to campus so Uber's for me are affordable.
I think many can relate to this student- regardless of race. Many college students live on a tight budget, and don't always want to spend money on ubers to make sure they can get home. When my friends and I go out, we always split ubers to make them cheaper. However, I wouldn't ever go out without knowing how I am going to get home. Your service sounds like it would help many that care about getting home safely-- especially girls. Many of my guy friends hardly think twice about how they are going to get home because they will just walk.
ReplyDeleteGuiliana,
ReplyDeleteI think your customer avatar describes perfectly the type of person your business would be most beneficial to. It's also the unfortunate truth that even though students don't always have a safe way to return home, they will still go out drinking if their friends are doing it- it's an important point that you brought up.
Guiliana,
ReplyDeleteI like how descriptive you were when describing your avatar to us, you really were able to give us a full picture of your ideal customer. I think her situation is one many students or people in general can relate to which is very good when describing your consumer base to people. I think it is unfortunate that students go out to drink without thinking about how to get back safely but hopefully you can help solve that problem.